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Journal of Consumer Research Inc. An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association Author(s): Kathryn R. Mercurio and Mark R. Forehand Source: The Journal of C
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Document Date: 2014-07-03 17:40:13
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Journal of Consumer Research Inc. An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association Author(s): Kathryn R. Mercurio and Mark R. Forehand Source: The Journal of C