Journal of Consumer Research, Inc. Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers Author(s): Ashwani Monga and Rajesh Bagchi Reviewed work(s): Source: Journal of Consumer Research, - Journal of Consumer Research - Document - PDFSEARCH.IO

First Page	Meta Content
	Journal of Consumer Research, Inc. Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers Author(s): Ashwani Monga and Rajesh Bagchi Reviewed work(s): Source: Journal of Consumer Research, Add to Reading List Document Date: 2014-09-11 11:43:01 Open Document File Size: 394,43 KB Share Result on Facebook

Journal of Consumer Research, Inc. Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers Author(s): Ashwani Monga and Rajesh Bagchi Reviewed work(s): Source: Journal of Consumer Research, Add to Reading List