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Journal of Consumer Research, Inc. An Arousal Regulation Explanation of Mood Effects on Consumer Choice Author(s): Fabrizio Di Muro and Kyle B. Murray Source: Journal of Consumer Research, Vol. 39, No. 3 (October 2012),
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Document Date: 2014-09-11 11:43:58
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Journal of Consumer Research, Inc. An Arousal Regulation Explanation of Mood Effects on Consumer Choice Author(s): Fabrizio Di Muro and Kyle B. Murray Source: Journal of Consumer Research, Vol. 39, No. 3 (October 2012),