Journal of Consumer Research, Inc. Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets Author(s): Daiane Scaraboto and Eileen Fischer Source: Journal

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Date: 2014-07-03 17:40:26 Fashion blog Fashion journalism Marketing Institutional logic New institutionalism Marketing research Online shopping Consumer cooperative Consumer Sociology Economics Blogs		Journal of Consumer Research, Inc. Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets Author(s): Daiane Scaraboto and Eileen Fischer Source: Journal Add to Reading List Source URL: www.ejcr.org Download Document from Source Website File Size: 582,21 KB Share Document on Facebook

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