| Document Date: 2014-07-03 17:39:27
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City Gourville / Blacksburg / / Company Consumer Research Inc. / Amazon / / Country United States / / Currency USD / SGD / / / Facility Store Loyalty / RESTAURANT BEHAVIORAL STUDY Participants / University of Chicago Press / Virginia Polytechnic Institute / State University / / IndustryTerm advertising contexts / information technology / gas station / online panel / / Organization State University / University of Chicago Press / The University of Chicago / Polytechnic Institute / / Person Derick Davis / Ann McGill / Rajesh Bagchi / RAJESH BAGCHI XINGBO / Lisa Scotti / Stijn van Osselaer / Caitlin Pecot / Anne Hamby / Ashwani Monga / Jane Machin / Amar Cheema / Van Dijk / Mallory Delatte / / Position Author / editor / associate editor / and reviewers / editor / associate editor / mediator / assistant professor of marketing / associate editor for this article / judge / / ProvinceOrState Virginia / / PublishedMedium Journal of Consumer Research / / Technology information technology / / URL http /
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Journal of Consumer Research, Inc. Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity Author(s): Rajesh Bagchi and Xingbo Li Reviewed work(s):