Consumer Research Inc. / Years Months Television / ENERGY INFORMATION / /
Continent
Europe / /
Country
Belgium / United States / United Kingdom / Mexico / /
Currency
USD / GBP / / /
Event
Reorganization / /
Facility
University of Chicago Press / Tilburg University / Ghent University / /
IndustryTerm
energy label / focal home cinema systems / fictitious home cinema systems / lower energy content / energy labels / information technology / energy counts / energy content information / food products / home cinema systems / energy content / food / energy / /
Organization
Department of Marketing / University of Chicago Press / The University of Chicago / Ghent University / Tilburg University / National Bank of Belgium / Research Foundation / /
Person
Geeta Menon / Ann McGill / Chris Janiszewski / Mario Pandelaere / Christophe Lembregts / Barbara Briers / Siegfried Dewitte / /
Position
Author / editor / editor / the associate editor / associate editor / and three reviewers / assistant professor / associate editor for this article / first author / dishwasher / Condition/scale Dishwasher / associate professor / /
Product
Motorola i275 Cellular Phone / /
ProvinceOrState
South Dakota / /
PublishedMedium
Journal of Consumer Research / the JOURNAL OF CONSUMER RESEARCH / /
Journal of Consumer Research, Inc. How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Author(s): Mario Pandelaere, Barbara Briers, and Christophe Lembregts Reviewed work(s): Source: Journal of