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Journal of Consumer Research, Inc. Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality Author(s): Fangyuan Chen and Jaideep Sengupta Source: Journal of Consumer Research, Vol. 41,
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Document Date: 2015-09-11 05:48:55
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Journal of Consumer Research, Inc. Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality Author(s): Fangyuan Chen and Jaideep Sengupta Source: Journal of Consumer Research, Vol. 41,