Journal of Consumer Research, Inc. The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit Author(s): Luxi Shen, Ayelet Fishbach, and Christopher K. Hsee Source: Jou

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Date: 2014-11-21 15:07:12 Prospect theory Risk Decision theory Cognition Cognitive biases Motivation Certainty effect		Journal of Consumer Research, Inc. The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit Author(s): Luxi Shen, Ayelet Fishbach, and Christopher K. Hsee Source: Jou Add to Reading List Source URL: faculty.chicagobooth.edu Download Document from Source Website File Size: 333,40 KB Share Document on Facebook

	Journal of Consumer Research, Inc. The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit Author(s): Luxi Shen, Ayelet Fishbach, and Christopher K. Hsee Source: Jou DocID: 1pJbB - View Document
	Journal of Consumer Research, Inc. The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit Author(s): Luxi Shen, Ayelet Fishbach, and Christopher K. Hsee Source: Jou DocID: 1m2ka - View Document
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