IBM / Amazon / Harley Davidson / Consumer Research Inc. / Belk / WalMart / Roiku / Microsoft / Starbucks / /
Country
United States / /
Currency
USD / / /
Facility
Texas A&M University / University of Chicago Press / Bocconi University / University of Colorado / /
IndustryTerm
coffee retailer / mass media / liked product / foreign retailer / divergent products / information technology / advertising strategy / advertising campaign / autonomous product / /
MusicGroup
Please / /
Organization
Center for Research / Citizens of Ballai / Bocconi University / Leeds School of Business / The University of Chicago / University of Chicago Press / Mays Business School / University of Colorado / Boulder / Texas A&M University / /
Person
Kent Grayson / Mage / Ann McGill / Norm Injunctive / Matt Rumley / MARGARET C. CAMPBELL / Peter McGraw / CALEB WARREN MARGARET / Martin Schreier / Nick Campbell / James Burroughs / Andy Herod / Caleb Warren / John Lynch / / /
Position
editor / assistant professor of marketing / first author / Author / associate editor for this article / Preacher / professor of marketing / /
Journal of Consumer Research, Inc. What Makes Things Cool? How Autonomy Influences Perceived Coolness Author(s): Caleb Warren and Margaret C. Campbell Source: Journal of Consumer Research, (-Not available-), p. 000 Publ