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Literal and figurative language / Idiom / Linguistics / Design / Visual arts / Advertising / Communication design / Graphic design


Journal of Consumer Research, Inc. “Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption Author(s): Ann Kronrod and Shai Danziger Source: Journal o
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City

Austin / /

Company

Amazon / Hoover / Wilson / Consumer Research Inc. / Coleman / /

Country

France / United Kingdom / Israel / Ireland / /

Currency

USD / JPY / /

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Facility

Tel Aviv University / University of Chicago Press / Michigan State University / Henry Crown Institute of Business Research / Ben Gurion University / The store / /

IndustryTerm

advertising messages / online pretest study / selected specific products / search box / persuasive communications / advertising texts / hedonic product / utilitarian products / emotional processing / advertising copy / finance / online experiment / food / utilitarian product / deeper processing / vs. professional magazine / information technology / disliked products / hedonic and utilitarian products / advertising content / hedonic products / /

Movie

Night at the Museum / /

Organization

Henry Crown Institute of Business Research in Israel / Michigan State University / Ben Gurion University / Tel Aviv University / Tel Aviv / The University of Chicago / University of Chicago Press / /

Person

Laura Peracchio / Arnold / ANN KRONROD SHAI DANZIGER / Reynolds / Ann Kronrod / Williams / Meg Campbell / Saleem Alhabash / Shai Danziger Source / Van Osselaer / Alba / /

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Position

editor / Queen / Butcher / associate professor of marketing / speaker / editor / associate editor / mediator / assistant professor of advertising and marketing communication / tough teacher / cell phone professor / associate editor / and three anonymous reviewers / Author / teacher / king / associate editor for this article / representative / /

Product

Penetrex / /

PublishedMedium

Journal of Consumer Research / /

Technology

Cordless mouse / information technology / cellular telephone / /

URL

http /

SocialTag