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First PageMeta Content
Ethology / Diffusion of innovations / Lead user / Diffusion / User innovation / New product development / Adoption / Trans-cultural diffusion / Technological change / Innovation / Science / Technology


Journal of International Business and Cultural Studies Individual and cultural factors affecting diffusion of innovation
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Document Date: 2011-03-30 11:54:30

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File Size: 581,60 KB

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City

Bingley / /

Company

BMW / Promoters / Followers / Henkel / Adidas / Inventors / Champions / Cultural Studies / 3M / Page 9 Journal of International Business / Rheingold / Emerland Group / /

Country

United Kingdom / /

Currency

pence / /

Facility

Tolba The American University / Cairo Maha Mourad The American University / /

IndustryTerm

interest using internet channels / diffusion networks / Online communities / Internet Attitudes / mass media / contemporary tool / credible word-of-mouth tool / manufacturer-centric innovation development systems / collaborative Online Tools / high-tech firms / internet user / Online community / interpersonal networks / /

Organization

American University in Cairo / /

Person

Maha Mourad / Ahmed H. Tolba / /

Position

opinion leader / /

PublishedMedium

American Journal of Sociology / /

SocialTag