public relations practitioner / social media rumors / social media inactives / Media professional participants / influential social media creators / social media / experienced traditional and social media professionals / social media followers / social and traditional media / mass media / Media professional interview participants / social media crises / media environment / social media creators / goals public relations practitioners / organizations/public relations / media professional feels / oil spill / media professionals / public relations professionals / mass media content creators / public relations practitioners / public relations / media coverage / active media network / media content creators / social media content creators / /
Organization
Arthur W. Page Center for Integrity / Penn State University / /
Person
Lucinda Austin / Yan Jin / Ethical Tenets Described / /
Position
journalist / social media writer / Major / reporter / / /
Approaching Ethical Crisis Communication with Accuracy and Sensitivity: Exploring Common Ground and Gaps between Journalism and Public Relations Lucinda Austin, Ph.D. & Yan Jin, Ph.D. This research project was funded by