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Best Paper 2014 Conference Customer Retention and the Bottom Line: Examining The Role of Customer Share of Wallet (Sow) as a Moderator of Affect and Trust Mediated Effects Ipshita Ray, Pace University & Morris Holbrook,
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Document Date: 2015-09-30 21:57:44
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Best Paper 2014 Conference Customer Retention and the Bottom Line: Examining The Role of Customer Share of Wallet (Sow) as a Moderator of Affect and Trust Mediated Effects Ipshita Ray, Pace University & Morris Holbrook,