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Digital marketing / Adobe Systems / Marketing / Wunderman / Database marketing


ADOBE & WUNDERMAN Connect with an audience of one
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Document Date: 2014-04-03 10:26:21


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File Size: 633,34 KB

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Company

ADOBE / Integrates KBM Group / KBM Group / /

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Facility

Marketing Data Warehouse / /

IndustryTerm

real time / technology infrastructure risks / targeted web landing pages / database marketing solution / social media postings / real-time consumer engagement / Web Service / mid-course campaign optimization using real-time data / technology investments / technology change / on-premises hardware / real-time data / Web Site Optimization Loyalty/ Preference Center / through dramatic reductions in marketing infrastructure / online channels / online and offline channels / /

Organization

SFA / /

Person

Patrick Joyce / Don Aicklen / /

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Position

Kiosk/ Clerk / / Manager Adobe Campaign Call Center/ / /

Technology

SMS / Data Warehouse / Data Mart / Marketing Cloud technologies / /

SocialTag