Goal / TARGET AUDIENCE U.S. Travel / Group Marketing Trade / Google / Facebook / Puget / Goals Marketing Strategies GROUP TRAVEL / Kalispell Assessment Fee Travel / /
Country
United States / Canada / /
Currency
USD / /
Event
Man-Made Disaster / Natural Disaster / M&A / /
Facility
Improve Montana’s transportation system / DEPOT PARK / Glacier Park Int’l Airport / /
IndustryTerm
travel tools / last minute travel / Online photo library storage Smith Travel Reports / Online advertising / travel destination / retail / e-marketing / shoulder season advertising campaign / online and social media advertising / sponsor sports tournaments / local sports groups / subject-specific communications / travel media / business travel patterns / online marketing / social media efforts / corporate groups / direct communications / host travel writers / brand hotels / leisure travel / e-newsletter / media strategy / social media / tourism products / printing / consumer travel shows / yearround leisure travel / targeted consumer advertising/promotion / convention/event services / land management / travel predictions / e-blasts / air travel / Media coverage / transportation system / ground transportation options / gas prices / trackable media / /
NaturalFeature
MT CVBs / Flathead Lake / Local forest / Flathead Valley / /
Organization
Montana office of Tourism / Visitor Information Center / CONVENTION AND VISITOR BUREAU / Stock Visitor Information Center / KALISPELL CONVENTION AND VISITOR BUREAU / U.S. Travel Association / /
Person
David Sheatsley / Develop lodging / /
Position
team captain / travel guide / Trip Advisor / Kalispell Create brand ambassadors / brand ambassadors / full time travel counselor / writer / Director / Sales Manager Operations / planner / Private / full time Sales Manager / /
ProvinceOrState
Alberta / Illinois / Oregon / British Columbia / Montana / Idaho / /
Region
southern Alberta / Eastern Washington / eastern British Columbia / /
KALISPELL CONVENTION AND VISITOR BUREAU 15 DEPOT PARK, KALISPELL, MT[removed]FY 12 MARKETING PLAN July 1, 2011 – June 30, 2012 PURPOSE The Kalispell CVB is dedicated to enhancing the economic vitality of our community by