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Product management / Anticipatory thinking / Market research / Strategic management / New product development / Stakeholder / Market analysis / Positioning / Kano model / Business / Management / Marketing


Microsoft Word - PG_Report_Customer_Needs_0402.doc
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Document Date: 2005-07-14 10:18:28

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File Size: 367,66 KB

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City

Cambridge / Kano / /

Company

Perseus Publishing / 3M / Innovation Genesis LLC / /

Event

Product Issues / /

Facility

University of Illinois / Prentice Hall / /

IndustryTerm

value products / basis to successfully generate products / few products / surgical tool / Product development tools / product value chain / value chain / generation product / platform technology development / customer relationship management / /

Organization

University of Illinois / School of Management / MIT / Harvard / /

Person

John Hauser / Abbie Griffin / Glen Urban / Robert G. Cooper / /

Position

Professor / manager / /

Product

Market Analysis / /

ProvinceOrState

Illinois / New Jersey / /

PublishedMedium

Harvard Business Review / /

Technology

CRM / /

SocialTag