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Psychometrics / Business / Consumer behaviour / Statistics / Conjoint analysis / Theory of conjoint measurement / Kano model / New product development / Scale / Market research / Product management / Marketing


Pairing Kano and Conjoint to Streamline New Product Development
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Document Date: 2013-07-08 10:26:15

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File Size: 752,12 KB

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City

Kano / Conjoint / /

Company

Satisfaction Management Systems / /

Currency

USD / /

IndustryTerm

intangible products / sample / respondent-level utilities / Web surveys / quantitative customer-guided tool / business to business / /

Person

Rao / V / /

Position

References AUTHOR / Author / Kano Measurement Model Kano measurement / Editor / /

URL

www.satmansys.com / /

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