University of Helsinki / Finnish Forest Research Institute / Richardson Hall / /
IndustryTerm
forest products / company offering commodity products / wood processors / potential tool / functional level marketing tool / forestry-wood value chain / important products / secondary wood processing / certification systems / data reduction tool / potential communication tool / factor solution / secondary wood/paper processors / environmental management systems / advertising/ communication / commodity product / wood processing / factor solutions / important tool / certified forest products / /
NaturalFeature
Forest Certification / Marketing channel / /
Organization
University of Helsinki M.Sc / Forest Stewardship Council / Finnish Forest Research Institute / European Commission / University of Helsinki / Univ. of Helsinki / Vantaa Forest Centre / Oregon State Univ. / /
Person
Eric Hansen / Silva Fennica / Heikki Juslin Kärnä / /
Position
integrated model of marketing planning / representative / model of marketing planning / /
Technology
Alpha / secondary wood/paper processors / tested using the reliability coefficient Alpha / /
Silva Fennica[removed]research articles Environmental Activity and Forest Certification in Marketing of Forest Products – A Case Study in Europe Jari Kärnä, Eric Hansen and Heikki Juslin