Interflora Inc. / Enterprise Rent-A-Car / S.S.C. LP / Flowers Direct Online Ltd. / Settlement Funding LLC / Health and Home LP / Google Technology / Carnival Corp. / Designer Skin LLC / Google Inc. / Yahoo Inc. / Marriott / L’Oréal SA / Storus Corp. / Intercontinental Hotels / Travelocity / Bellure NV / Marks & Spencer plc / Verizon / S & L Vitamins Inc. / Delta Airlines / Gold Inc. / American Airlines / Search Partners / Internet Corporation for Assigned Names / Microsoft / /
Continent
Europe / /
Country
United States / /
Currency
USD / /
Event
Product Release / /
Facility
University of Illinois College of Law / University of Alabama / Comfort Inn / University of Illinois / University of San Francisco / University of San Francisco School / Day’s Inn / McCarthy Institute / Hotel Internet Marketers Beware / /
Holiday
Carnival / /
IndustryTerm
Consumer protection law / Internet context / ONLINE ADVERTISING / law school hypotheticals / http /
Organization
Acting Assoc. / McCarthy Institute for Intellectual Property and Technology Law / Federal Trade Commission / U.S. Securities and Exchange Commission / US Federal Reserve / McCarthy Institute / European Union / Interflora British Unit / Harvard / Illinois College / Center for the Empirical Study of Trademark Law / University of Illinois / University of San Francisco School of Law / University of Alabama / University of San Francisco / /
Person
Professors Eric Goldman / Mark Rosso / Dan L. Burk / Eric Schmidt / Benjamin G. Edelman / Robert Cyran / Robert Lawless / Thomas McCarthy / Brad Stone / Duncan J. Gilchrist / Dennis S. Prahl / Craig Hawkins / Johanna Jainchill / Sameer Samat / Martin Hutchinson / Peter Molk / H. Ross / Heather Hippsley / Eric Null / David A. Hyman / Rebecca Tushnet / David J. Franklyn / Barry Schwartz / Peter M. Ripin / Scott Cleland / Steven Levy / Gary Ruskin / /
Position
Exec. / CEO / Professor / travel agent / proprietor / Director / Professor of Law; Executive Director / Private / /
Product
Self-Service Advertising Program / /
ProvinceOrState
Minnesota / Alabama / New York / Illinois / /
Technology
Top-Level Domain / html / broadband / Smart Phones / SEARCH ENGINE / pdf / http / ADO / /
Harvard Journal of Law & Technology Volume 26, Number 2 Spring 2013 TRADEMARKS AS SEARCH ENGINE KEYWORDS: MUCH ADO ABOUT SOMETHING? David J. Franklyn & David A. Hyman*