Journal of Consumer Research, Inc. The Asymmetric Effect of Discount Retraction on Subsequent Choice Author(s): Luc Wathieu, A. V. Muthukrishnan, Bart J. Bronnenberg Reviewed work(s): Source: Journal of Consumer Resea

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Date: 2012-03-09 01:30:06 Knowledge Salience Semiotics Store brand Choice modelling Retraction The Great Atlantic & Pacific Tea Company Demand Brand Marketing Brand management Business		Journal of Consumer Research, Inc. The Asymmetric Effect of Discount Retraction on Subsequent Choice Author(s): Luc Wathieu, A. V. Muthukrishnan, Bart J. Bronnenberg Reviewed work(s): Source: Journal of Consumer Resea Add to Reading List Source URL: www.bm.ust.hk Download Document from Source Website File Size: 102,24 KB Share Document on Facebook

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