individual products / ecommerce principles / brand management / luxury private hotel management / computer manufacturing / e-wallets / e-commerce ventures / business to business / beverage product / destination Web site / energy drink / ecommerce site / mobile Internet service i-mode / food / supermarket chain / established and new products / bank / satellite television receivers / car industry / important marketing tool / e-commerce initiatives / e - commerce / round-the-clock bank services / furniture retailer / software eLearning / high-tech industry / Internet venture / ecommerce models / retail banking / beverage / mobile telecommunication services / auxiliary products / advertising messages / open computer systems / relationship management / retail video game industry / fixedline Internet / permission-based advertising / careful product / low-price retailer / oil / catchy communications / electronics product / venture capital money / advertising industry / cable television network / Internet marketing / direct marketer / creative communications strategy / Internet start-up / consumer products / portfolio management / technology / retail organizations / Internet commerce / elevator product / automotive Web sites / telephone sales / /
NaturalFeature
Fashion Channel / Forest Reinhardt / /
Organization
WITH CUSTOMERS Chapter / Harvard Business School / MARKETING INSIGHTS Chapter / MARKETING MANAGEMENT Chapter / /
Person
Robert Drane / Wendy Stahl / Mark Walsh / Roy D. Shapiro / Rob Davis / Dev / Ian Rafferty / David E. Bell / George Caldwell / Ann O'Hara / William P. Barnett / Rajiv Lal / Matt Collins / Elie Ofek Comparing / David Hasbro / Rebecca Voorheis / James A. Narus / Christina Akers / Randall E. Wise / Gordon Swartz / Brodie Keast / Gil McWilliams / Geraldine E. Willigan / Daryl Buckmeister / John A. Quelch / Suma Raju / Susan Rosegrant / Thomas J. Waite / W. Earl Sasser Jr. / David Kenny / Frank V. Cespedes / Marie Bell / Chris Zook / John O. Whitney / Michael Zoglio / Phil Knight / Thomas R. Eisenmann / John F. Marshall / Geoffrey Moore / Michael E. Porter / John Browne / John McWilliams / Thomas O. Jones / Ruth Bolton / Luc Wathieu / Laetitia Pouliquen / Allan Intelliseek / Camilla Burg / Laure Mougeot Stroock / Christopher H. Lovelock / Gordon McCallum / Stowe Shoemaker / Adrian B. Ryans / Pauline Ng / Ali F. Farhoomand / Elie Ofek / / /
Position
senior Anamika Ghosh director of global brand management / chairman / and CEO / VP of marketing and sales / president / worldwide leader / vice president / cofounder / dominant model for Internet commerce / teaching professor / experienced editor / CEO / director The marketing / Chief Quality Officer / Senior Vice President of Marketing / business model / Fisher / /
Product
Cialis / /
Region
Asia Pacific / /
Technology
bar code / satellite television / CRM / viral marketing / digital video / Cable TV / /
Case Map for Kotler/Keller, Marketing Management (Prentice-Hall) This map was prepared by an experienced editor, not by a teaching professor. Faculty at Harvard Business School were not involved in analyzing the textbook