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Advertising / Broadcasting / Television in the United States / Television advertisement / Nielsen ratings / Narrowcasting / Cable television / HBO / NFL Network / Television / Marketing / Business


Microsoft Word - Cable TV segmentation-Ji, Lin, Waterman 9-20-13_1_
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Document Date: 2013-09-27 19:09:24


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City

Arlington / /

Company

DBS / Warren Publishing / NBC / Wilson / HBO / MTV / Nielsen / CNN / A.C. Nielsen / CPM / /

Country

United States / /

Currency

USD / /

Facility

University David Waterman Dept. Of Telecommunications Indiana University Working Paper Draft / /

IndustryTerm

electronic media / video media / magazine advertising / advertising revenues / print media / Internet advertising / basic cable television networking / age / advertising prices / real time / basic cable networks / advertising revenue data / basic networks / television networks / Internet-distributed / advertising rates / least print media / advertising spots / cable advertising / cable network / television media / high advertising prices / broadcast networks / basic cable programming networks / cable programming networks / Internet search / cable networks / advertising practice / carried cable networks / advertising/average audience / /

Organization

Michigan State University / National Cable & Telecommunications Association / Indiana University / Business Economics & Public Policy Kelley School / Federal Communications Commission / National Basketball Association / National Football League / /

Person

David Waterman / Ben Elhadj-Ben Brahim / Wang / Dick / Sung Wook Ji / Kaiser / McDowell / Chandra / /

Position

Fisher / /

ProvinceOrState

Virginia / /

SportsEvent

NBA / NFL / /

TVShow

TBS / /

Technology

Cable TV / /

SocialTag