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Brand Management in the Context of the Olympic Games – National Houses as Innovative Place Branding Tools? In the course of the enormous commercialisation of the Olympic Games during the last decades the installation o
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Document Date: 2008-10-30 07:22:42
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Brand Management in the Context of the Olympic Games – National Houses as Innovative Place Branding Tools? In the course of the enormous commercialisation of the Olympic Games during the last decades the installation o