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Culture / Electronic commerce / Internet marketing / Recommender system / Online shopping / Long Tail / Small-world network / Diffusion / Advertising / Business / Marketing / Networks


The Dynamics of Viral Marketing ∗ Jure Leskovec Machine Learning Department, Carnegie Mellon University, Pittsburgh, PA Lada A. Adamic School of Information, University of Michigan, Ann Arbor, MI
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Document Date: 2007-04-20 20:42:24


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File Size: 1,08 MB

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City

Customer / L. A. / Huberman / Palo Alto / Adamic / /

Company

MI Bernardo A. Huberman HP Labs / Amazon / EBay / Books / AOL / Google / Yahoo / CNN / /

Currency

USD / /

Event

Security Buyback / /

Facility

Carnegie Mellon University / University of Michigan / /

IndustryTerm

online retailer / active recommendation network / defined network / recommendation network / internet word-of-mouth advertising / product group recommendation networks / Hotmail / niche products / large retailer / search engines / online retailers / graph theoretic community finding algorithm / demographic network / advertising approaches / Yahoo / person-to-person recommendation network / home electronics / retail sites / similar products / particular product / recommendation networks / social networks / media / social network / online recommendation systems / mouth advertising / trusted reviewer network / product / online product / /

Organization

Jure Leskovec Machine Learning Department / University of Michigan / Ann Arbor / Carnegie Mellon University / Pittsburgh / School of Information / /

Person

Goldenberg / /

Position

independent cascade model / model of product diffusion / /

ProvinceOrState

California / Michigan / /

Technology

graph theoretic community finding algorithm / Machine Learning / Viral Marketing / /

SocialTag