Lancaster / Athens / Arlington Heights / St. Ames / Rosemont / Ames / Chicago / /
Company
Contact Frank J. Polivka / /
Currency
cent / USD / / /
Event
Person Communication and Meetings / /
Facility
Virginia Tech Campus / Memorial Day / Iowa State University / / /
Holiday
Memorial Day / Labor Day / /
IndustryTerm
everyday transportation needs / print media / health services / advertising sales brochure / presentation about its services / public transportation / Word-ofmouth advertising / printing / public transportation advocates / advertising campaign / /
Organization
Rita Baker Transportation Coordinator Kosciusko Area Bus Service / Iowa State University / Jennifer Burkhart Marketing Manager Red Rose Transit Authority / Indiana University / Ames Transit Agency / Indiana Department of Transportation / Virginia Tech / Strategy Kosciusko Area Bus Service / LAKETRAN Board of Trustees / Strategy Red Rose Transit Authority / /
Person
Rural Transit / Red Rose / Kevan Danker Paratransit / LAKETRAN PO / Frank J. Polivka / Barbara Neal / Jennifer Burkhart / Barbara Ladner / Judy Dudley / Jewel Echelbarger / Rita Baker / / /
Position
Assistant Director Athens Transit / driver / Senior Operations Assistant / Manager of Market Development Pace Suburban Bus / Executive Director / General Manager / manager of each agency and business / elementary school / Coordinator / Director / art teacher / /
TCRP Report 50: A Handbook of Proven Marketing Strategies for Public Transit (Part C)