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6 Narratives of Consumer Selves The purpose of this chapter is to illustrate and to add to the empirical results reported in the previous chapter. Most readers will have experienced an impulse buying episode and the feel
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Document Date: 2013-05-11 08:09:15
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6 Narratives of Consumer Selves The purpose of this chapter is to illustrate and to add to the empirical results reported in the previous chapter. Most readers will have experienced an impulse buying episode and the feel