print advertising / social media marketing strategies / social media / selected data analysis tool / web-based services / innumerable online tools / social media sites / social networking sites / social media influences consumers / close network / display advertising / online network / social media marketing campaign / cosmetics products / online survey in-depth / skincare products / beauty product marketers / social media platforms / personal care products / social media marketing activities / social media platforms available today / beauty products / social media marketing / feasible solutions / search marketing / reference / /
AN INVESTIGATION INTO THE IMPACT OF SOCIAL MEDIA ON BRAND PERCEPTIONS: A CASE STUDY OF ESTÉE LAUDER DISSERTATION