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Is Pepsi Really a Substitute for Coke? Market Definition in Antitrust and IP MARK A. LEMLEY & MARK P. MCKENNA* TABLE OF CONTENTS I. MARKET DEFINITION IN IP DOCTRINE . . . . . . . . . . . . . . . . . . . . . . . A.
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Is Pepsi Really a Substitute for Coke? Market Definition in Antitrust and IP MARK A. LEMLEY & MARK P. MCKENNA* TABLE OF CONTENTS I. MARKET DEFINITION IN IP DOCTRINE . . . . . . . . . . . . . . . . . . . . . . . A.