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Fruit juice / Orange juice / Minute Maid / Brand loyalty / Tropicana Products / Brand / Private label / Food and drink / Lemonade / Citrus


Department of Agricultural & Resource Economics, UCB CUDARE Working Papers
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Document Date: 2011-05-10 11:48:00

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File Size: 275,58 KB

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Company

Minute Maid / Information Resources Incorporated / UPC / /

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Event

M&A / /

Facility

Berkeley Sofia B. Villas-Boas University of California / Berkeley University of California / Brand Loyalty Rui Huang Jeffrey M. Perloff University of California / Giannini Hall / University of California / /

IndustryTerm

non-name-brand products / private label products / advertising behavior / orange juice retail market / least expensive product / private-label product / orange juice products / search costs / retail ads / /

Organization

University of California / Economic Research Service / University of California / Berkeley / Department of Agricultural and Resource Economics / Department of Agricultural & Resource Economics / University of California / Berkeley University / Department of Agriculture / Giannini Foundation / /

Person

Lal / Miguel Villas-Boas / Sofia B. Villas-Boas / Jen Brown / Jenny Liu / Jeffrey M. Perloff / Tropicana / Rui Huang / /

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Position

Assistant Professor / /

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http /

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