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A discussion posted on Digiday on what to look for in an attribution vendor by Troy Lerner, president of Booyah Advertising. Attribution Vendors Are Not Created Equal Selecting an Attribution Platform
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Document Date: 2014-08-28 11:48:27

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File Size: 422,90 KB

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City

Austin / /

Company

Click Forensics / Austin Ventures / Booyah Advertising / Shasta Ventures / Sierra Ventures / Adometry Inc. / ClickScore / N. Capital / /

/

Facility

Stanford University / /

IndustryTerm

attribution tool / attribution product / search engines / optimization tool / real-time results / attribution solutions / media verification / online and offline media channels / media buyer / /

Organization

Stanford University / /

Person

Troy Lerner / /

/

Position

president / /

Product

Adometry Attribute / SaaS / /

ProvinceOrState

Texas / /

SportsLeague

Stanford University / /

URL

www.adometry.com / /

SocialTag