Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments† VIJAY GANESH HARIHARAN Department of Business Economics Erasmus School of Economics Erasmus University Burgemeester Oudlaan 50 - Life University - Document - PDFSEARCH.IO

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	Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments† VIJAY GANESH HARIHARAN Department of Business Economics Erasmus School of Economics Erasmus University Burgemeester Oudlaan 50 Add to Reading List Document Date: 2016-08-04 11:55:32 Open Document File Size: 199,08 KB Share Result on Facebook

Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments† VIJAY GANESH HARIHARAN Department of Business Economics Erasmus School of Economics Erasmus University Burgemeester Oudlaan 50Add to Reading List