LifeLock Inc. / AOL / MediaMind Technologies Inc. / Initiative / BMW / /
IndustryTerm
brand advertising / website publisher / online privacy preferences / ad network / advertising to that computer or device / ad networks / prior ad server / opt-out tool / opt-out Web pages / behavioral advertising / interest-based advertising / Online Interest-Based Advertising Accountability Program / fraud prevention services / Online Behavioral Advertising / advertising campaign / overall advertising costs / advertising industry / advertising ecosystem / /
Organization
ADVERTISING SELF-REGULATORY COUNCIL / COUNCIL OF BETTER BUSINESS BUREAUS ONLINE INTEREST-BASED ADVERTISING ACCOUNTABILITY PROGRAM FORMAL REVIEW Case Number / Digital Advertising Alliance / Better Business Bureau / /
Position
Genie Barton Vice President and Director Online Interest-Based Advertising Accountability Program and Mobile Marketing Initiatives / counsel / /
ADVERTISING SELF-REGULATORY COUNCIL/COUNCIL OF BETTER BUSINESS BUREAUS ONLINE INTEREST-BASED ADVERTISING ACCOUNTABILITY PROGRAM FORMAL REVIEW Case Number: [removed]