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Creativity / Innovation management / New product development / Open innovation / Innovation / Technology / Intelligence


Lingnan University - Department of Marketing & International Business MScMIB Program, 2nd TermMIB601 Innovation and New Product Development Instructor PENG Ling
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Document Date: 2015-01-04 21:05:25

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City

Shanghai / Munich / San Francisco / London / Boston / Palo Alto / New York / Chicago / /

Company

Procter & Gamble / Hill International / Clorox / Pearson / New Products Management / IDEO / New Product Development / Innovation Management / Group Project (30%) Group / McGraw-Hill / /

Currency

SEK / /

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Facility

Prentice Hall / Lingnan University / /

IndustryTerm

product developers / product management / online magazine / Internet Website / in-depth tool / /

Organization

MIB601 Innovation and New Product Development Instructor PENG Ling Office / Department of Marketing & International Business MScMIB Program / Lingnan University / /

Person

Henry Chesbrough / Anthony Di Benedetto / Bob Cooper / Merle Di Benedetto / Essay / /

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Position

advocate / /

ProvinceOrState

New York / California / /

PublishedMedium

BusinessWeek / the BusinessWeek / /

URL

www.pdma.org / www.ideo.com / /

SocialTag