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Brand management / Business / Brand / Positioning / Zappos.com / Brand equity / Brand awareness / Marketing / Communication design / Graphic design


The new brand steward CMO imperatives for driving brands and businesses forward Introduction
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Document Date: 2013-05-22 11:22:11

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City

SAN FRANCISCO / LONDON / BOSTON / NEW YORK / PARIS / York / /

Company

BMW / Procter & Gamble / The New York Times / MasterCard / Southwest Airlines / Porsche / Unilever / O2 / Bloomberg / Oliver Wyman Inc. / USAA / Hyundai / Coca-Cola / /

Country

China / /

Event

Force Majeure / Natural Disaster / /

Facility

Bloomberg terminal / /

IndustryTerm

performance systems / buy-the-warranty electronics purchaser / media world / product advertising / cell phone carrier / investment services / offered food / oil rigs / online magazine / energy / list technology / /

Organization

Occupy / /

Person

Martha Stewart / John F. Marshall / Rick Wise / /

Position

CEO / Senior Partner / Global Director of Strategy / Chief Executive Officer / Major / /

Product

Panamera / Delta / Cayenne / /

PublishedMedium

The Wall Street Journal / The New York Times / /

SportsEvent

the Olympics / /

SportsLeague

Major League Baseball / /

Technology

cellular telephone / list technology / /

URL

www.lippincott.com / /

SocialTag