cmo s u r v e y Look Both Ways When facing a downturn, two heads may be better than one. By Christine Moorman - Look Both Ways - Document - PDFSEARCH.IO

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	cmo s u r v e y Look Both Ways When facing a downturn, two heads may be better than one. By Christine Moorman Add to Reading List Document Date: 2010-06-01 11:53:03 Open Document File Size: 1,35 MB Share Result on Facebook Company The Procter & Gamble Company / IBM / General Electric / Geico / Apple Inc. / Nike / Amazon / iTouch / CMO Club / Target Stores / Forbes Top 200 / The Coca-Cola Company / Twitter / Google / Fortune 1000 / Microsoft / McDonald’s / / Country United States / / / Facility Duke University / / IndustryTerm Internet marketing / social media / social media tactics / related products / business to business / social network / mainstream media / ship management / social media efforts / advertising industry / / Organization Duke University / Fuqua School of Business in Durham / American Marketing Association / / Person Austin Finch / / Position Author / vice president / Professor of Business Administration / / Technology virtual reality / / SocialTag Sales Co-creation Business marketing Database marketing Marketing Business Internet marketing

cmo s u r v e y Look Both Ways When facing a downturn, two heads may be better than one. By Christine MoormanAdd to Reading List