Entracque / Los Angeles / San Diego / Torrance / Atglen / Los / Tulsa / /
Company
American Florists Exchange Ltd. / Full Service F. Mellano & Company / Page 3 Mellano & Company / Mother’s Day American Florists’ Exchange Ltd. / Arcata / JX Grand Tree Inc. / Facebook / American Express / Commissioners / Floral Supplies / The Sun Valley Group / Q. Mellano & Company / The American Florists’ Exchange Ltd. / Mellano & Company / J. Shibata Floral Company / Gonzalez & Sons / Paradise Inc. / Descanso Gardens / Mayesh Wholesale Florist Inc. / Floral Supplies L. Moskatel’s Inc. / Ceramics G. Mellano & Company / Wordpix Editorial Solutions / American Airlines / Gary Gallup / Showcase Inc. / Schiffer Publishing Ltd. / Teleflora / /
Continent
America / /
Country
Netherlands / France / Italy / United States / /
Currency
USD / / /
Event
Employment Change / /
Facility
Long Beach City College / Coffee Bean Cafe / Shasta College / American Institute of Floral Designers / Mission College / / /
Holiday
Easter / /
IndustryTerm
offeran important online component / energy usage / retail store / advertising rates / tive new retail area / laboratory services / retail stores / chemical / online wedding / /
MarketIndex
Original Los Angeles Flower Market / /
NaturalFeature
Alps / Sahara / California coast / /
Organization
Long Beach City College / CCFC’s Executive Committee / California Cut Flower Commission’s Board of Commissioners / American Institute of Floral Designers / Flower Duet / Shasta College / California Cut Flower Commission / Mission College in Santa Clara / Commission’s Grower Research and Economic Committee / CSFA Welcomes New Board Members California State Floral Association / California State Floral Association / /
Person
Alex Van Wingerden / Ginny Parfitt / Sean Edelstein / Johnny / L.A. Flower / Richard Gourd / Christopher Calkins Original Los Angeles / Aleck Stribling / Bill Murphy / Chris Flowers / Case Van Wingerden / AIFD CCF CFD / Doug Dueker / Sandy Lesnewsky / Anna Honeyman / John Williams / Christine Duke / Darlene Montgomery / Diana Roy / Sharon / Debbie Alvarez / Jim Mellano / Lane DeVries / Alexander Ranch / Michael A. Mellano / Steven Brown / Isabel Rocha / Betty Lou Barker / Rene van Rems / Frank Reyes / Gisele Chamberlain / David Dancer / Giovanni Mellano / Anthony Alvarez / Lee Burcher / Cal Pom Pons / Teresa Benitez / Suzanne Skorheim / Paul Furman / Gilbert Wholesale / Jerry Stathatos Savas Jerry Stathatos / Maria Mellano / Battista / Tom Lemus / Jon Prechtl / Violet Tulip / Betty Lou / Michael Mellano Sr / Ivana Royse / Lizbeth A. Ecke / Karen Genoud / Jim Montgomery / Donna Theimer / Tina Skinner / Dusty Miller / Michael Wheary / / /
Position
www.bloominnews.com Roundabout Art Director / Secretary /Treasurer / President / Vice President / floral designer / SoCal-based floral designer / Executive Vice President / Head of Marketing / leading producer / Designer / marketing manager / avid gardener / Broadway Florist / EVP Marketing / manager of the design workroom / editor / board member / Manager / Dancer / Owner/Partner/Designer / Director 4 Marketing / Commissioner / Chair / vice president of partnership marketing / instructor / /
ProvinceOrState
San Diego County / Southern California / California / Pennsylvania / Oklahoma / /
A Quarterly Publication of The Los Angeles Flower Market of the American Florists Exchange, Ltd. | April/Spring 2014 • Volume 23 - Number 2 Gallup & Stribling Orchids and Westland Floral: Melding Strategy and Strength