Boston Globe / Yamaha / Search Engine & Mobile / LivingSocial / Borrell Associates / TechCrunch / Facebook / living social / Zoomerang / Gilt / Google Offers / Amazon Local / GroupM / comScore / HP / Forrester Research / Groupon / Trade Promotion Management Associates / Digital Advertising & Media / /
Country
United States / /
Currency
USD / /
IndustryTerm
mobile local search revenues / co-op advertising dollars / coop advertising models / paid search / online advertising channels / advertising revenues / advertising last year / Online Advertising / advertising costs / online version / Internet advertising / local search / online ad campaigns / digital media channels / online co-op market / Online Advertising Ecosystem Online advertising can / digital advertising ecosystem / consumer media / e-tailers / co-op advertising estimates / online co-op advertising / local search revenues / advertising channels / co-op advertising adoption / e-tailer / co-op advertising industry / online co-op advertising programs / Online Co-op Advertising Study / annual global advertising forecast / paid search advertising / social and local networks / finance department / Online Advertising Ecosystem / media costs / social media / year-over-year Internet / co-op advertising programs / co-op advertising / retail advertisers / search marketing objectives / Online Co-Op Advertising Resistance / offline advertising / Online Advertising The / local retail / online corollaries / online environment / retailer advertising costs / display advertising / online channels / local search presence / co-op advertising players / Online Co-Op Advertising Complexity / online coupons / local advertising / mobile local search queries / e - commerce / search engine marketing / media / Internet users / local online advertising / local online/ interactive/digital advertising revenues / outdoor media providers / larger publishers / offline co-op advertising products / co-op advertising policies / online survey / Co-op advertising program rules / online metrics / /
Organization
Checking Bureau / Local Search Association / /
Person
Marissa Mayer / Candice Geers / Rebecca Lieb / Bob Houk / Florence Su / /
Position
executive director / Manager / Analyst / Dealer / co-op advertising manager / Vice President of Location and Local Services Marissa Mayer / Vice President of Location and Local Services / /
Co-op Advertising: Digital’s Lost Opportunity? By Rebecca Lieb, Analyst, Digital Advertising & Media The Altimeter Group