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Advertising / Market research / Louis Cheskin / Product marketing / Marketing / Business / Target market


Gender, Design and Marketing How Gender Drives our Perception of Design and Marketing http://www.gowerpublishing.com/isbn
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Document Date: 2010-03-04 06:19:44


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City

New York City / Chicago / /

Company

Kodak / Kellogg / Ogilvy / Warner Music / Sony / Volkswagen / Nissan / EMI / Ford / The Hidden Persuaders / Home Depot / S.C. Johnson and Son / Renault / Eastman Kodak / Consumer Electronics Association / /

Country

Germany / Japan / United Kingdom / Philippines / /

Currency

GBP / USD / /

Facility

British Museum / Northwestern University / British Library / UK’s British Library / The Home Depot / /

IndustryTerm

symbolic meaning-systems / web design / car / particular product / retail research / car websites / advertising material / diverse / advertising medium / advertising campaign / /

Organization

School of Management / Northwestern University / /

Person

Albert Frey / Leo Burnett / Faith Popcorn / Bill Bernbach / Edward Bernays / Derek Rayner / Jerome McCarthy / Roger Holmes / Rod Gunn / Philip Kotler / Tom Peters / Judi Bevan / Mary Jo Bitner / David Ogilvy / Vance Packard / Peter Salsbury / Bernard Booms / Simon Marks / Karl Marx / G.K. Chesterton / /

Position

statistician / driver / executive president for merchandising and marketing / architect / founder / head of lettuce / author / chairman of Marks / Director Marketing / Professor of International Marketing / /

ProvinceOrState

Illinois / /

Technology

digital camera / digital cameras / /

URL

http /

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