Kodak / Kellogg / Ogilvy / Warner Music / Sony / Volkswagen / Nissan / EMI / Ford / The Hidden Persuaders / Home Depot / S.C. Johnson and Son / Renault / Eastman Kodak / Consumer Electronics Association / /
Country
Germany / Japan / United Kingdom / Philippines / /
Currency
GBP / USD / /
Facility
British Museum / Northwestern University / British Library / UK’s British Library / The Home Depot / /
IndustryTerm
symbolic meaning-systems / web design / car / particular product / retail research / car websites / advertising material / diverse / advertising medium / advertising campaign / /
Organization
School of Management / Northwestern University / /
Person
Albert Frey / Leo Burnett / Faith Popcorn / Bill Bernbach / Edward Bernays / Derek Rayner / Jerome McCarthy / Roger Holmes / Rod Gunn / Philip Kotler / Tom Peters / Judi Bevan / Mary Jo Bitner / David Ogilvy / Vance Packard / Peter Salsbury / Bernard Booms / Simon Marks / Karl Marx / G.K. Chesterton / /
Position
statistician / driver / executive president for merchandising and marketing / architect / founder / head of lettuce / author / chairman of Marks / Director Marketing / Professor of International Marketing / /