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Competition / Pricing / Consumer behaviour / Network effect / Loyalty business model / Lock / Business models / Business / Marketing


The Business-to-Consumer Lock-in Effect Markus Eurich, Michael Burtscher This is a working paper Why this paper might be of interest to Alliance Partners:
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Document Date: 2014-09-15 09:23:15

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File Size: 902,89 KB

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City

Zurich / /

Company

Kohler / Alliance Partners / Skype Ltd. / Nespresso / Twitter / Facebook / Linkedin Group / /

Country

Switzerland / United Kingdom / /

Currency

USD / GBP / CHF / /

Event

M&A / /

Facility

University of Cambridge / University of Zurich / /

IndustryTerm

social media / fictional social media service / social networking sites / equipment manufacturer / search cost / Internet Protocol / online research / online experiment / fictional online service / similar services / technology-specific knowledge / Basic services / social media services / software application / fictive social media service / /

Organization

University of Cambridge / University of Zurich / Zurich / /

Person

Michael Burtscher / Williamson / /

Position

model research community / /

Product

iPod / /

Technology

Internet Protocol / video conferencing / smartphone / cell phones / instant messaging / voice-over-IP / /

URL

www.cambridgeservicealliance.org / /

SocialTag