M:Files the power of empathy At MediaCom we put consumers at the heart of our planning. And to really understand them you have to walk in the shoes of the end-consumer. We call it Method Insight. This is a personal story - M-Files - Document - PDFSEARCH.IO

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	M:Files the power of empathy At MediaCom we put consumers at the heart of our planning. And to really understand them you have to walk in the shoes of the end-consumer. We call it Method Insight. This is a personal story Add to Reading List Document Date: 2011-11-29 11:27:54 Open Document File Size: 161,29 KB Share Result on Facebook City London / / Company TUI / Amazon / Google / MediaCom UK / / Country United Kingdom / / Facility Euston Station / / IndustryTerm brilliant solution / unusual solution / digital media behaviour / chilled food sections / / Person Steve Gladdis / Robson / Nicola Jopling / Sue Unerman / Nick Lawson / / Position strategy head / CEO / planners planner / head of Real / Head of Strategy / / SocialTag Cognitive science Creativity Epistemology Management Insight MediaCom Market research Empathy Planning Social psychology

M:Files the power of empathy At MediaCom we put consumers at the heart of our planning. And to really understand them you have to walk in the shoes of the end-consumer. We call it Method Insight. This is a personal storyAdd to Reading List