Impact / Hewlett Packard / mergedRockwell / the Coca-Cola Company / Nestle / /
Country
United States / / /
IndustryTerm
technology-problem-solving inventions / organizational knowledge systems / brand management / distributionchannel management / information technology / product management / manufacturing / metaphorfor organizational knowledge systems / finance / comparative management / unnamed insurance / knowledge systems / structure-systems / cultural phenomenon-product/brand management / /
Organization
American Marketing Association / /
Person
Rohit Deshpande / Walter Spencer / Pascale / Athos / John / Frederick E. Webster / Jr. / Martin / /
Position
Author / CEO / manager level / President / Walker / manager / anthropologist / researcher / Executive Director of the Marketing BusinessSchool / Professor of Marketing / /