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Organizational Culture and Marketing: Defining the Research Agenda Author(s): Rohit Deshpande and Frederick E. Webster, Jr. Source: The Journal of Marketing, Vol. 53, No. 1 (Jan., 1989), pp[removed]Published by: American M
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Document Date: 2012-06-20 13:23:35

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Company

Impact / Hewlett Packard / mergedRockwell / the Coca-Cola Company / Nestle / /

Country

United States / /

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IndustryTerm

technology-problem-solving inventions / organizational knowledge systems / brand management / distributionchannel management / information technology / product management / manufacturing / metaphorfor organizational knowledge systems / finance / comparative management / unnamed insurance / knowledge systems / structure-systems / cultural phenomenon-product/brand management / /

Organization

American Marketing Association / /

Person

Rohit Deshpande / Walter Spencer / Pascale / Athos / John / Frederick E. Webster / Jr. / Martin / /

Position

Author / CEO / manager level / President / Walker / manager / anthropologist / researcher / Executive Director of the Marketing BusinessSchool / Professor of Marketing / /

ProvinceOrState

California / /

Technology

information technology / /

URL

http /

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