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Company JVC / IBM / Toshiba / Japan Victor / Matsushita Electric / Panasonic / Philips / Japan 5 III Victor / Sanyo / Sony Corporation / RCA / Ampex Corporation / / Continent Europe / / Country Japan / United States / / Currency USD / / Event Business Partnership / M&A / / IndustryTerm retail outlets / enormous domestic sales network / integrated electronics / given product / contemporary information technologies / video recording technology / consumer electronics product / massive global consumer electronics / retail shelf-space / recent developments in technology / Design technology / software programs / finished products / manufacturing / manufacturing operations / consumer-electronics product / product / manufacturing problems / manufacturing skills / / Organization Federal Communications Commission / / Person Michael A. Cusumano / Yiorgos Mylonadis / / Position single producer / / ProvinceOrState California / / Technology video recording technology / Design technology / contemporary information technologies / / SocialTag 
Strategic Maneuvering and Mass-Market Dynamics: The Triumph of VHS Over Beta Michael A. Cusumano, Yiorgos Mylonadis, and Richard S. Rosenbloom Draft: March 25, 1991 WP# BPS[removed]