MEASURING THE EFFECTS OF GENERIC PRICE AND NON-PRICE PROMOTIONAL ACTIVITIES: THE CASE OF WASHINGTON APPLES Hilde van Voorthuizen, Tom Schotzko, and Ron Mittelhammer* ABSTRACT This paper develops a monthly domestic demand

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Date: 2013-05-01 01:02:29		MEASURING THE EFFECTS OF GENERIC PRICE AND NON-PRICE PROMOTIONAL ACTIVITIES: THE CASE OF WASHINGTON APPLES Hilde van Voorthuizen, Tom Schotzko, and Ron Mittelhammer* ABSTRACT This paper develops a monthly domestic demand Add to Reading List Source URL: www.agribusiness-mgmt.wsu.edu Download Document from Source Website File Size: 232,75 KB Share Document on Facebook