Seeing brands as people 2 December 2011 From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products. Now new research shows t - Man 2 Man - Document - PDFSEARCH.IO

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	Seeing brands as people 2 December 2011 From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products. Now new research shows t Add to Reading List Document Date: 2015-02-26 12:05:49 Open Document File Size: 26,88 KB Share Result on Facebook Company Michelin / Volvo / Pillsbury / / Facility University of Toronto Scarborough / University of Chicago / University of Toronto / / Organization the University of Chicago / University of Toronto Scarborough / Department of Management / University of Toronto Scarborough APA / / Person Ann L. McGill / Aggarwal / Pankaj Agggarwal / Malcolm Campbell / / Position professor / / PublishedMedium the Journal of Consumer Research / / URL www.tcpdf.org / http / SocialTag Graphic design Volvo Priming Communication Design Transport Brand Communication design

Seeing brands as people 2 December 2011 From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products. Now new research shows tAdd to Reading List