| Document Date: 2014-03-05 04:00:28
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City Cambridge / Lincolnwood / Mumbai / / Company INTRODUCTION Advertising / CONCLUSION Advertising / ABSTRACT Advertising / Harvard University Press / / Country India / / / Facility Maratha Mandir’s Babasaheb Gawde Institute of Management Studies / / IndustryTerm media mix combinations / tobacco advertising / retail shops / years advertising / retail / Cigarette advertising / ad media mix / telephone orders / food products / retail shopkeepers / media advertisements / perishable products / / Organization Maratha Mandir’s Babasaheb Gawde Institute of Management Studies / Harvard University / / Person Henry Saffer / Mrudula / Maratha Mandir / Sunil Karve / / Position Director / G. P. / / Technology PDF / / URL http /
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Role of Advertising and Promotion in Retail Market Dr. Sunil Karve Director, Maratha Mandir’s Babasaheb Gawde Institute of Management Studies, Mumbai, India Email: