Tel Aviv University / The Hebrew University of Jerusalem / Technion-Israel Institute of Technology / /
IndustryTerm
Internet w-o-m / auto mechanics / typical personal network / social systems / organizational management / mass media sources / distant networks / personal communications / doctors / communications types / adaptive systems / lawyers / advertising increases / e - business / social networks / cellular automata algorithm / distinct networks / personal / recent applications / advertising exposure / closer and stronger communications / weaker and less personal communications / personal network / advertising effect / interpersonal networks / /
Organization
BARAK LIBAI Davidson Faculty of Industrial Engineering and Management / Graduate School / US Federal Reserve / Hebrew University of Jerusalem / Word-of-Mouth JACOB GOLDENBERG School of Business Administration / Israel Institute of Technology / Tel Aviv University / Tel Aviv / Technion / /
Marketing Letters 12:3, 211±223, 2001 # 2001 Kluwer Academic Publishers. Manufactured in The Netherlands. Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth JACOB GOLDENBERG