Back to Results
First PageMeta Content
Electronic commerce / Information technology management / Online shopping / Pricing strategies / Internet marketing / Virtual community / Marketing / Business / Pricing


“The Equalizer”: Measuring and Explaining the Impact of Online Communities on Consumer Markets _______________ Mark Lee HUNTER
Add to Reading List

Document Date: 2010-05-16 06:05:20

Open Document

File Size: 825,37 KB

Share Result on Facebook

City

Fontainebleau / /

Company

BMW / eBay / /

Country

France / /

/

Facility

University of Toronto / /

IndustryTerm

internet marketing / online auctions / active online community / high speed internet access / institutionalized Internet-based / products / online reviews / Internet user opinions / Online Communities / internet institution / online agora / online user ratings / web browsers / online agoras / search engines / online retailers / web browser / survey technology / potential buyer / web-active guitar buyers / online commerce / durable products / consumer-generated review systems / quantitative ratings on products / online forums / particular product / particular online community / e - commerce / musical equipment / media reports / media coverage / online systems / online communication / online community information / consumer search / web-active individuals / online community / internet exchange institutions / /

Movie

Word of Mouth / /

Organization

School of Management / INSEAD / University of Toronto / /

Person

David A. Soberman / Mark Lee / /

/

Position

HUNTER / Professor of Marketing / fac ulty researcher / /

PublishedMedium

Consumer Reports / /

Technology

survey technology / /

SocialTag