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Marketing / Psychometrics / Statistics / Business / Conjoint analysis / Theory of conjoint measurement / Choice modelling / Marketing research / Measurement / Market research / Product management / Consumer behaviour


Current Issues and a “Wish List” for Conjoint Analysis Eric T. Bradlow Associate Professor of Marketing and Statistics Academic Director Wharton Small Business Development Center The Wharton School of the Univ. of P
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Document Date: 2006-09-05 12:13:04

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Pennsylvania State University / /

IndustryTerm

product-bundle utilities / individual products / celebrated tools / technological products / attribute-levels utilities / /

Organization

The Pennsylvania State University / Wharton Marketing Department / Wharton School / Univ. of PA Philadelphia / Harvard / /

Person

Joel Huber / /

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author / researcher / Director Wharton Small Business Development Center The / Associate Professor of Marketing and Statistics Academic Director / study designer / /

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Samsung S73 Digital Camera / /

ProvinceOrState

Pennsylvania / /

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Journal of Consumer Research / Harvard Business Review / /

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CAT / /

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www.google.com / /

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