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READERSHIP INSTITUTE Media Management Center at Northwestern University Updated AprilUnderstanding and Calculating Reader Behavior Scores
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Document Date: 2012-10-02 13:49:51

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File Size: 208,98 KB

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Company

RBS / /

Country

United States / /

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Facility

Readership Institute / /

IndustryTerm

telephone studies / demographic groups / telephone questionnaire / overall newspaper / media usage / advertising inserts / /

Organization

Postal Service / Readership Institute / Audit Bureau of Circulation / READERSHIP INSTITUTE Media Management Center / Northwestern University / /

Person

Todd McCauley Mary Nesbitt / /

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URL

http /

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