DEMONSTRATING COMMITMENT / Haystack Group / Norwich Union Direct / Hovis / IPA Advertising Effectiveness Awards / MARTIN JONES AAR Group / Membership Services / /
Country
United Kingdom / /
IndustryTerm
search process / corporate communications / long and winding search / search road / agency search / communications people / appropriate communications / communications strategy / company marketing/communications budget / /
Organization
FINDING AN AGENCY / Senior Partner FINDING AN AGENCY / WHICH / AN AGENCY / PRCA / NEW BUSINESS IS AN AGENCY / /
Person
HAMISH PRINGLE IPA / DEBBIE MORRISON ISBA / /
Position
CEO / Chairman / Director / Managing Director / LEADER IN MARKETING COMMUNICATIONS / consultant / Director General / Director of Advertising / /
FINDING AN AGENCY A best practice guide to agency search and selection Joint industry guidelines for marketing professionals in working effectively with agencies FOREWORD